In 2018, the European Union organized a conference on the opportunities and challenges of developing plant proteins in the EU. As part of the conclusions, participants agreed that growing EU plant proteins has considerable potential: economically, environmentally, and socially. Panel members emphasize that consumer trends increasingly focus on more sustainable and healthy diets. The potential of protein-based food was recently confirmed in a report issued by Bloomberg Intelligence and called Plant-Based Foods Poised for Explosive Growth. The report highlighted that the value of the global plant protein market represents $29.4 billion in 2020 and could surpass $162 billion by 2030, which would make up 7.7% of the global protein market.
In that context, the Lofrese initiative to launch Wecup easy-to-eat healthy legumes in our Italpack EvoCup is remarkable. It combines deep agriculture knowledge and innovation spirit; The key drivers are a vertically integrated producer, an easy-to-eat product, a creative communication campaign, and sustainable packaging.
We cannot predict the future, but few food products are ticking so many boxes in the key success factors lists!
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Source:
https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52018DC0757&from=EN
