In a recent report, Capegemini was studying how sustainability is fundamentally changing consumer preferences. The authors highlighted a gap between the readiness of consumers to change products based on sustainable characteristics and the trade interpretation of this statement.
“A significant majority of consumers (79%) are changing their purchase preferences based on sustainability. This contrasts sharply with the 36% of organizations who believe consumers are willing to change their choices/ preferences based on social or environmental impact. Such a gap represents a risk of ~6% of brands and retailers’ revenue if unaddressed.”
The existence of this gap seems to be well understood by several distributors and producers in Italy. Those pioneers are ready to grab the benefits of being early adopters.
EvoCup gradually replaces plastic containers in the mozzarella category, significantly reducing plastic usage and imposing more sustainable packaging.
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Source:
Capegemini Research Institute: Consumer Products and Retail
How sustainability is fundamentally changing consumer preferences – July 2020
