In a recent article called: The five zeros reshaping stores, issued on March 16, 2022 in McKinsey insights, authors; Tiffany Burns, Tyler Harris, and Alexandra Kuzmanovic talk about consumers and the fact that “Consumers now demand much more than value and convenience—and tolerate fewer shortfalls.”

Being a niche player in the packaging industry forces us to listen carefully to our customers and deliver what they ask for, even if this seems impossible at first sight. This is precisely what happened with Ficacci.

In a sense, the Innovation Contest award (category In-Store innovation) received by the company La Madia during the innovation Forum recognizes that it requires courage today to build a brand

The first time could be just luck, the second a coincidence, the third time is the demonstration of willingness.