Our VPack was chosen by the French company Francine, a reference brand for flour production, for the packaging of two products: T45 wheat flour and fluid flour.
Francine has always been at the forefront, with innovations that have revolutionized her field. Both in terms of products (in the range of preparations, for example) and in terms of packaging. After careful market research on consumer habits and expectations (84% would like sustainable packaging), they chose VPack for its practicality and because it is recyclable with paper.
Its cap can be screwed and unscrewed indefinitely and thus guarantees ease of pouring, multiplying the advantages in terms of ease of use, cleaning, and storage.
Francine VPack contains a quality flour resulting from centuries-old milling know-how. This new package is assembled and filled in the Paris-Gennevilliers mill.
VPack also meets the growing desire of the French to cook on their own. “This new packaging of our flours will simplify daily preparation and make it increasingly accessible to everyone,” explains Claire Madoré, Marketing and Sales Director of Francine. “Also ideal for use with children, an audience to which we are very attentive and that we know to be more and more active in the kitchen.”
