Health consciousness is changing the look of our supermarkets and convenience stores. We used to have on gondolas at the cashier “the so-called hot selling point for impulse purchasing,” a profusion of chocolate bars, candies, biscuits, and snacks, all belonging to the tasty junk food we enjoy, but doctors keep on warning us about the dangers for our health.
Coming from Anglo-Saxon countries, these point-of-sales are more and more displaying natural food such as dry fruits, nuts, or dry vegetables at the cashier to answer the consumer demand.
Based in Calenzano (FI), Dream Fruits is one of the companies developing in that segment. The company imports, processes, and packages shell fruit, dried fruit, snacks, flours, and legumes. Special care is dedicated to selecting the raw material with an accent whenever possible in local sourcing. Being concerned with supplying healthy food to consumers, the company is also environmentally respectful. That’s the reason Dream Fruits briefed Italpack Cartons asking to propose a practical and ecological solution for those point-of-sales. Italpack suggested the EvoCup produced with brown paper FSC certified as the optimal solution. It protects the product using a minimum quantity of plastic but uses cardboard for its vast majority.
We are proud to unveil the Dream Fruit products portfolio using our EvoCup sustainable packaging.
