There are stories that arise by chance and become a splendid reality. As in the case of the Eco Pitcher packaging idea, born in an English pub where Italpack managers were drinking a beer together with other customers when they heard the bartender scream “Last Order please!” and “Time, gentlemen!” with the sound of the traditional bells to warn customers that they could make the last order before closing. With the sound of the bell at that moment, the managers of Italpack saw the disappointment of the customers who would have liked to extend the evening and share another beer together and thought that, they could have easily continued the evening outside the club.
Back in Lacedonia, and with 30 years of know-how in the production of cardboard “bricks” intended for products such as milk, juice ,and wine, these managers have created a takeaway packaging that allows you to carry two pints of drink safely. This packaging also had to respect the environmental values of the Italpack Cartons company which for years has offered alternatives to plastic using renewable raw materials. For this reason, Eco Pitcher was conceived with the idea of being used several times, with the possibility of washing it in the dishwasher and eventually disposing of it with paper. Another important feature: the packaging must keep the drink fresh with isothermal protection.
Thus, the Eco Pitcher was born; this somewhat “vintage” association with a traditional container that for centuries has always been present on the tables of restaurants, taverns ,and pubs, keeping the drink cool, symbolizes the pleasure of sharing a pleasant moment with friends while respecting the environment.
Eco Pitcher is not only suitable for takeaway drinks in pubs and restaurants. It is ideal for the beach or for cultural or sports events where plastic should be avoided, and glass prohibited. Last year, for example, Eco Pitcher was highly appreciated by the participants of the “Firenze rock” Festival.
